The Mom’s Choice Awards® has named KidzInMind, the hub-app offering expert approved content transforming parents’ mobile devices into an edutaining safe and secure digital playground for toddlers, as among the best in family-friendly media, products and services. The MCA evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.
“We are thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval” - says Lucia Predolin, Buongiorno Global Marketing Director - “We know all the great things the MCA does to connect consumers, educators, and caregivers with the best products and services available for families. What is especially important to us as a company, is that the Mom’s Choice Awards Team views us as part of the MCA family - not just “yesterday’s award cycle.”
To be considered for an award, each entrant submits five (5) identical samples for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.
“Our aim to introduce families and educators to best-in-class products and services” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”